From referrals only to 22 inbound leads a month
A full outbound system built from zero for a UK IT services firm that had never run outbound before.
Revenue impact attributed, partnership ongoing
"We got a full outbound playbook, not just a campaign. Best pipeline investment we have made. MSH understands what high-ticket B2B buying actually looks like from the buyer's perspective."
- Built Orbita's first ever outbound motion from zero, ICP, positioning, tech stack, and messaging, all new.
- LinkedIn authority content and strategic outreach activated alongside a cold email system reaching 300 prospects a week.
- Scaled from 0 to 22 qualified inbound leads a month inside 90 days, with LinkedIn now the primary lead source.
Orbita Tech was growing entirely on referrals. Capacity was outrunning pipeline.
Orbita Tech is a UK-based IT services firm relying entirely on referrals. They had the capacity to grow but no outbound motion whatsoever, no email system, no LinkedIn presence, no ICP definition.
We built the full GTM system from scratch, targeting IT Directors and Operations Managers, and layered a referral amplification system on top so happy clients became active referrers too.
Before vs After Metro Surge House
Before MSH
- 100 percent referral-dependent, no outbound motion at all.
- No ICP definition for IT Directors or Operations Managers.
- No LinkedIn presence or content strategy.
- No cold email system or sending infrastructure.
- No CRM or pipeline visibility beyond a spreadsheet.
After MSH
- Full GTM system live, ICP, positioning, and outreach all built.
- Cold email system reaching 300 prospects a week.
- LinkedIn authority strategy generating inbound on its own.
- 22 qualified inbound leads a month, steady state.
- Full CRM setup with pipeline visibility and monthly reporting.
Three Systems Working Together
Zero to One GTM Build
ICP, positioning, tech stack, and outreach built from nothing, Orbita's first ever outbound motion.
LinkedIn Authority Layer
Profile overhaul plus a content calendar and strategic outreach targeting UK SMB decision-makers.
Referral Amplification
A system converting happy clients into active referrers, stacked on top of the new outbound motion rather than replacing it.
Want This Built
For Your Team?
Book a free 30-minute strategy call and we will audit your current GTM motion live. No pitch, no pressure.