From a cold start to $1.12M in pipeline in 90 days
Cold email and LinkedIn infrastructure built from zero, targeting mid-market SaaS teams who had never heard from Nexus Cloud before.
Pipeline built in 90 days from a 0 percent reply rate baseline
"Reply rates lifted from 0 percent to 6.2 percent. They understand deliverability and personalization in a way most agencies simply do not. The results speak clearly."
- Built 4 dedicated, warmed sending domains and a 7-touch sequence referencing each prospect's recent fundraise and tech stack.
- Reply rate moved from 0 percent to 6.2 percent against an industry average of 1.5 percent.
- 47 qualified meetings booked in 90 days, 14 converted to active opportunities, $382,400 in attributed revenue closed.
Nexus Cloud had a strong product and zero outbound motion.
Nexus Cloud's sales team was entirely reactive, relying on inbound and referrals. Sporadic outreach attempts sat at a 0 percent reply rate. They needed a system, not a one-off campaign.
We mapped their ICP to mid-market SaaS teams between 50 and 500 employees using technographic signals, then built the infrastructure and sequencing to reach them at scale.
Before vs After Metro Surge House
Before MSH
- Zero outbound infrastructure, no dedicated sending domains.
- Reply rate stuck at 0 percent on sporadic manual attempts.
- No ICP definition beyond a general sense of fit.
- No LinkedIn warm-up layer ahead of cold email.
- No CRM workflow to follow up on replies.
After MSH
- 4 dedicated domains warmed and delivering inside 3 weeks.
- Reply rate at 6.2 percent, 4x the 1.5 percent industry average.
- ICP mapped to mid-market SaaS teams by technographic signal.
- LinkedIn warm-up sequence running ahead of every email send.
- CRM pipeline with automated follow-up live and handed off.
Three Systems Working Together
Signal-Based ICP
Mid-market SaaS teams between 50 and 500 employees, mapped by technographic signal rather than firmographics alone.
Cold Email Infrastructure
4 dedicated domains, warmed over 3 weeks, running a 7-touch sequence referencing each prospect's recent fundraise and tech stack.
CRM and Follow-Up
Pipeline stages mapped in CRM with automated follow-up workflows, handed off fully operational at the end of engagement.
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