From zero outbound infrastructure to 19,400 enriched accounts in 45 days
Clay enrichment waterfall, competitor displacement, and buyer intelligence built from scratch. No SDRs doing manual research. Just pipeline.
Saved versus Clay Enterprise licenses while doubling pipeline volume
"Quality data is essential to a successful B2B outbound motion. Metro Surge House not only helped us streamline our prospecting data engine, they also layered on domain expertise in the cybersecurity space to help prioritize outreach to prospects with the most relevant propensity and timing signals. They are the one-stop shop, both in helping build out a nascent go-to-market practice, or to scale your growing GTM needs."
- Built a 19,400-account TAM with a 6-layer Clay enrichment waterfall and a Why Now buying trigger on every record.
- Competitor displacement live across Snyk (342), Checkmarx (224), Veracode (200), and Black Duck (145).
- SDR team shifted from 20 hours a week of manual research to 100 percent conversation time with zero headcount added.
Endor Labs had strong product-market fit. No GTM infrastructure to reach it.
Endor Labs built genuine differentiation in software supply chain security, but their outbound motion was entirely manual. No enrichment waterfall. No competitor intel. ICP defined only on firmographics. SDRs spending 20 hours a week on research instead of conversations.
With Snyk, Checkmarx, Veracode, and Black Duck dominating the space, they needed to move fast, account by account, signal by signal. We built the entire GTM infrastructure in 45 days.
Before vs After Metro Surge House
Before MSH
- No outbound infrastructure. Zero secondary domains, no inboxes, no defined TAM.
- ICP defined only on firmographics. Zero technographic or intent targeting.
- SDRs spending 20 hours a week on manual LinkedIn lookups with zero waterfall.
- Competitors Snyk and Checkmarx completely unmapped, with no battlecards.
- Zero CRM visibility tied to signal source or persona tier.
After MSH
- 19,400-account TAM enriched with a 6-layer Clay waterfall and Why Now signals.
- Competitor displacement live, 911 mapped displacement accounts.
- 9 persona tiers, A to I, CISO to Engineering, scored by seniority.
- 3-channel outreach active, email, phone, and LinkedIn, at 1.8 percent bounce.
- Every meeting attributed to the exact signal that triggered it, full CRM closed loop.
Three Compounding Systems
TAM and Enrichment Engine
19,400 accounts enriched, 104,000 contacts in pipeline. 6-layer waterfall across LinkedIn, Clearbit, Apollo, and custom scrapers. A Why Now trigger on every record.
Competitor Displacement Stack
Live scraping for Snyk (342), Checkmarx (224), Veracode (200), and Black Duck (145). Technographic stack detection from HG Insights, BuiltWith, and job boards.
Buyer Intelligence Layer
9 persona tiers, A to I, across 9 departments and 4 seniority levels. 107 technologies scored. A custom IT consultancy exclusion engine live.
Want This Built
For Your Team?
Book a free 30-minute strategy call and we will audit your current GTM motion live. No pitch, no pressure.