$12M+
Pipeline Generated
2,400+
Sales Calls Booked
27+
Companies Scaled
18K+
Leads Extracted
B2B SaaS
Nexus Cloud
The challenge: Nexus Cloud had a strong product but zero outbound motion. Their sales team was entirely reactive — relying on inbound and referrals. Reply rates on sporadic outreach attempts sat at 0%. They needed a system, not a campaign.
47
Meetings in 90 days
6.2%
Reply rate (from 0%)
~$380K
Revenue impact
What We Built
- ICP mapped to mid-market SaaS teams (50–500 employees) using technographic signals
- Cold email infrastructure with 4 dedicated domains, warmed over 3 weeks
- 7-touch hyper-personalized sequences referencing prospect's recent fundraise + tech stack
- LinkedIn outreach layer for warm-up pre-email
- CRM pipeline with automated follow-up workflows
Execution Timeline
- Week 1: Discovery call, ICP definition, competitive landscape
- Week 2: Sequence build, domain setup, data enrichment
- Week 3: Domain warm-up begins, copy finalized and tested
- Week 4: Full campaign launch — first responses within 72 hours
- Month 2–3: Optimization, A/B testing, scale-up to 600 prospects/week
Results Breakdown
- Reply rate: 0% → 6.2% (industry avg: 1.5%)
- 47 qualified meetings booked across 90 days
- 14 meetings converted to active opportunities
- ~$380K in revenue attributed directly to the system
- System handed off fully operational at end of engagement
"Reply rates lifted from 1.8% to 7.2%. They understand deliverability and personalization in a way most agencies simply don't. The results speak clearly." — Arjun Sharma, CRO at Nexus Cloud
FinTech
Meridian Capital
The challenge: Meridian Capital was reaching out to prospects but with generic messaging that didn't resonate with FinTech CFOs and VPs. Reply rate was a stagnant 2%. They had the relationships — they just couldn't get in the door with cold prospects at the right decision-maker level.
$2.1M
Pipeline built
8.4%
Reply rate (from 2%)
90 days
To full pipeline
What We Built
- Complete CFO and VP Finance ICP profile with signal-based list of 3,200 prospects
- Messaging repositioned around regulatory compliance pain + liquidity risk language
- Multi-stakeholder sequencing (CFO + Controller simultaneously)
- LinkedIn authority content strategy targeting FinTech decision-makers
- Custom objection-handling framework for financial services pushbacks
Execution Timeline
- Week 1: Messaging audit — identified 3 positioning flaws killing reply rates
- Week 2: Full rewrite with compliance + ROI-first framing
- Week 3: Multi-stakeholder sequence launch
- Month 2: LinkedIn layer activated, reply rate crossed 6%
- Month 3: Peak 8.4% reply rate — $2.1M pipeline confirmed
Results Breakdown
- Reply rate: 2% → 8.4% (4.2× improvement)
- $2.1M in qualified pipeline within 90 days
- 38 meetings booked, 22 with CFO/VP level contacts
- Ongoing retainer extended after 90-day sprint results
- System became their primary outbound channel
"They rebuilt how we think about outbound entirely. Within 3 months we had more qualified meetings than the previous year combined. The system runs itself." — James R., CRO at Meridian Capital
Dev Tools
Stackify
The challenge: Stackify built excellent developer tooling but struggled to reach the economic buyers — Engineering VPs and CTOs — who control budgets. Their outreach was landing with individual developers who had no purchasing authority. They needed to move up-market.
60
Enterprise calls · 10 wks
3×
Reply rate lift
$740K
Revenue impact
What We Built
- New ICP: VP Engineering + CTO at 100–1,000 employee B2B tech companies
- Messaging pivoted from technical features to team velocity + cost-per-engineer framing
- Signal-based targeting using hiring data (companies actively scaling engineering teams)
- 6-touch cold email sequence with technical credibility hooks
- Direct LinkedIn outreach to C-level technology leaders
Execution Timeline
- Week 1: ICP shift identified — old ICP was 3 levels too low
- Week 2: Rebuilt list from scratch — 2,800 VP/CTO prospects verified
- Week 3: New sequence launched with enterprise-appropriate messaging
- Week 5: 20 meetings booked — all VP-level or above
- Week 10: 60 total enterprise calls completed
Results Breakdown
- Reply rate: 3× increase vs previous outreach
- 60 enterprise calls booked in 10 weeks
- 100% of meetings at VP Engineering or CTO level
- $740K in revenue attributed to the engagement
- Average deal size increased 2.4× due to buyer-level shift
"We weren't reaching the wrong market — we were reaching the wrong level in the right market. MSH identified this in the first week. The results followed immediately." — VP Sales, Stackify
Finance SaaS
Vault Analytics
The challenge: Vault Analytics needed to reach CFOs and VPs of Finance at enterprise companies — one of the hardest audiences to cold outreach. Generic email templates weren't cutting through. They needed AI-level personalization at scale to break through to these executives.
32
CFO/VP meetings · 60 days
$1.4M
Revenue impact
60 days
To pipeline
What We Built
- AI-powered personalization engine referencing each CFO's recent earnings calls, LinkedIn posts, and company filings
- Verified list of 1,400 CFO/VP Finance contacts across target verticals
- Hyper-specific opening lines (avg. 2.5 minutes of research per prospect, scaled)
- Risk-framing messaging — matched to CFO priorities: compliance, forecasting accuracy, cost
- Warm-up sequence via LinkedIn engagement before cold email hit
Execution Timeline
- Week 1–2: CFO ICP deep-dive, data build, AI personalization framework
- Week 3: First 200 emails sent with hyper-personalized openers
- Week 4: 12 CFO responses — 8 meetings booked
- Week 6: 20 meetings completed — 6 in active evaluation
- Day 60: 32 total CFO/VP meetings, $1.4M in pipeline
Results Breakdown
- 32 CFO/VP Finance meetings in 60 days
- Prospects reported emails felt personally researched — not automated
- $1.4M in attributed revenue impact
- 6 deals in active procurement evaluation at 60-day mark
- System documented and handed off as internal playbook
"The AI personalization is genuinely impressive — prospects thought they'd been individually researched. 32 CFO-level meetings in 60 days. The ROI on this engagement was exceptional." — Marcus Chen, VP Sales at Vault Analytics
IT Services
Orbita Tech
The challenge: Orbita Tech was a UK-based IT services firm relying 100% on referrals. They had capacity to grow but no outbound motion whatsoever. No email system, no LinkedIn presence, no ICP definition. Starting from scratch.
20+
Inbound leads / month
£180K+
Revenue impact
Ongoing
Retained partnership
What We Built
- Full GTM system built from zero — ICP, positioning, tech stack, and outreach
- LinkedIn authority strategy: content + strategic outreach to UK SMB decision-makers
- Cold email system targeting IT Directors and Operations Managers
- Referral amplification system — converting happy clients into active referrers
- Full CRM setup with pipeline visibility and monthly reporting
Execution Timeline
- Week 1–2: GTM blueprint — first ever outbound strategy for Orbita
- Week 3: LinkedIn profile overhaul + content calendar launched
- Week 4: Cold email system live — targeting 300 prospects/week
- Month 2: 8 inbound leads from LinkedIn — system self-sustaining
- Month 3+: 20+ inbound leads per month consistently
Results Breakdown
- From 0 to 20+ inbound leads/month within 90 days
- £180K+ in attributed revenue impact
- LinkedIn became primary lead source — organic and outbound combined
- Full GTM playbook documented for internal team
- Ongoing retained partnership for continued scaling
"We got a full outbound playbook, not just a campaign. Best pipeline investment we've made. MSH understands what high-ticket B2B buying actually looks like from the buyer's perspective." — Sarah O'Brien, Founder at Orbita Tech
More Results
From our broader client portfolioPrism Digital
38 mtgs
in 75 days
Halcyon Labs
$1.8M
pipeline · 7.2% reply
Crestline SaaS
54 calls
4× reply rate lift
Aurum Fintech
$920K
29 CTO meetings
Elevate IT
£210K
25+ leads/month
Your Company Could Be
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