Accepting New Clients For Q2 2026

Turn Outbound into a
Sales-Call Machine

We build personalised GTM systems that put B2B tech and service companies in front of the right buyers — before your competitors even know who they are.

Book a Discovery Call See How It Works
Cold Email Infrastructure· LinkedIn Outreach· AI Hyper-Personalization· Domain Warmup· ICP Research· Sequence Copywriting· GTM Strategy· Pipeline Generation· Cold Email Infrastructure· LinkedIn Outreach· AI Hyper-Personalization· Domain Warmup· ICP Research· Sequence Copywriting· GTM Strategy· Pipeline Generation·
The Proprietary Origination Engine

Four problems.
One Engine.

Get Started →
01
✉
Outbound is broken
Cold email open rates collapsed 40%+ since 2023. Buyers delete generic sequences instantly. Most outreach is indistinguishable from spam. Volume no longer compensates for lack of relevance
Signal-Based
02
◎
Your deals stall because you only know one person
11 people now touch the average B2B deal. Finance, legal, security, the economic buyer, the champion, the skeptic — they all have veto power. Single-threaded outreach means deals die silently.
Members
03
◈
CAC is unsustainable on paid channels
Google Ads CPCs in B2B SaaS hit $50–$80. LinkedIn CPMs at record highs. Inbound alone doesn't move the needle below $20M ARR. You need an owned, predictable acquisition channel that compounds — not one that requires perpetual spend.
AI-Powered at Scale
04
▲
Pipeline generation is broken
Outbound stopped working. Open rates collapsed. Buyers ignore batch-and-blast cold email. SDR teams are more expensive and less effective than 2022.
Omnichannel Outbound
18k+
Leads Extracted
2,400+
Sales Calls Booked
27+
B2B Companies Scaled
$12M+
Pipeline Generated
Who We Are

GTM Engineers,
Not Spammers.

Metro Surge House is a specialized GTM engineering studio. We exist at the intersection of technical infrastructure and sales intelligence — helping B2B tech and service companies build outbound engines that generate real pipeline, not just activity metrics.

⚙
Technical Depth
Infrastructure-first — we fix deliverability before anything else.
◈
AI-Native
Personalization engines that scale without losing authenticity.
◎
Signal-Driven
We target based on buying intent signals, not just job titles.
▲
Revenue Focused
Meetings booked and pipeline generated — that's the only metric.
"In outbound, the difference between landing in primary and spam is the difference between a pipeline and silence."
— Metro Surge House, GTM Philosophy
MSH
Est. 2025
Services

What We Build
For You

Book a Call →
01
Signal based Targeting
We identify accounts showing buying intent before they raise their hand, so your outreach lands when urgency is real..
Learn more →
02
ICP & Prospect Research
Deep account research using Clay, Apollo, LinkedIn Sales Navigator, and custom AI scrapers. We build intent-based lists filtered by technographics, firmographics, and real-time buying signals.
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03
Multi-stakeholder Sequencing
We map the entire buying committee and run coordinated, personalised touches across every decision-maker simultaneously.
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04
Hyper-personalised Messaging
Each outreach references real, account-specific context. Not templates. Conversations that feel like a warm introduction.
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05
Sequence Copywriting & A/B Testing
High-converting email sequences written for your specific ICP — problem-aware, benefit-led, and tested continuously. We run split tests across subject lines, CTAs, and messaging angles to maximize conversions.
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06
Full GTM Strategy & Consulting
For companies wanting a full go-to-market overhaul — ICP definition, channel strategy, messaging framework, outbound playbook, CRM setup, and handoff from SDR to AE. Complete pipeline architecture.
Learn more →
Case Studies

Clients We've Scaled

See All Work →
B2B SaaS · Cold Email
Nexus Cloud
Challenges
Zero outbound infrastructure — everything was inbound only
Sales team wasting hours manually prospecting with no system
47 meetings booked in 90 days. Reply rate lifted from 0% to 6.2%.
Revenue Generated~$380K
View Full Case Study →
FinTech · GTM Rebuild
Meridian Capital
Challenges
Cold email landing in spam — 2% reply rate, zero pipeline
Outdated lead lists with poor ICP targeting burning budget
Reply rate lifted from 2% to 8.4%. Full infrastructure rebuilt in 90 days.
Revenue Generated$2.1M
View Full Case Study →
Dev Tools · LinkedIn + Email
Stackify
Challenges
Generic messaging failing to reach enterprise engineering buyers
LinkedIn and email completely disconnected — no coordinated motion
3× reply rate increase. 60 qualified enterprise calls in 10 weeks.
Revenue Generated$740K
View Full Case Study →
B2B Finance SaaS · Cold Email
Vault Analytics
Challenges
Targeting CFOs and VPs of Finance — hard-to-reach, high noise tolerance
Previous agency failed to book a single meeting in 2 months
32 CFO/VP meetings in 60 days. AI-personalized outreach referencing hiring signals.
Revenue Generated$1.4M
View Full Case Study →
IT Services · LinkedIn Automation
Orbita Tech
Challenges
MSP relying entirely on referrals — zero repeatable outbound system
LinkedIn presence unused, no system to convert connections to calls
20+ inbound leads per month from fully automated LinkedIn system.
Revenue Generated£180K+
View Full Case Study →
The 3-Month Sprint

Our Engagement
Process

01
DiscoveryWeek 1
Strategy & ICP Deep-Dive
We onboard your team, audit existing outbound, define your ideal customer profile, map buying triggers, and craft the core messaging framework and value propositions.
ICP DocumentMessaging FrameworkChannel Strategy
02
InfrastructureWeek 1–2
Technical Setup & Deliverability
Domain acquisition, DNS records (SPF, DKIM, DMARC), inbox warmup via warmup pools, sending tool configuration (Instantly/Smartlead), and deliverability testing before a single email is sent.
Sending InfraWarmed InboxesDeliverability Report
03
Research & DataWeek 2–3
ICP & Signal Mapping
We identify your ideal account profile down to the technographic, firmographic, and behavioural layer,then build a live signal stack to find companies showing active buying indicators.
Verified Lead ListsEnrichment DataSegmentation
04
Multi-ChannelWeek 3–4
Personalised Multi-Channel Build
Email, LinkedIn, and warm call sequences — all hyper-personalised with account-specific context. Not merge-tag personalisation. Real relevance that drives replies.
behavioural Research5-Step SequencesPersona
05
Launch & OptimizeMonth 2–3
Live Campaigns & Iteration
We launch, monitor performance, iterate on what's working, and hand you a fully documented system your team can run independently or we keep running it for you..
Weekly ReportsA/B TestsMeeting Bookings
06
HandoffEnd of Month 3
Playbook Documentation & Handoff
Full documentation of every system, sequence, and workflow built. Your team gets a complete outbound playbook — ready to run in-house or continue with us on retainer.
Outbound PlaybookSOPsSystem Access
3mo
"A fully operational outbound engine, built and battle-tested — in 90 days."
Most agencies send emails and call it a day. We build the entire system: infrastructure, research, personalization, and sequences — then optimize until it's generating consistent pipeline.
Engagement Timeline
Month 1Month 2Month 3
M1
Build & Setup
M2
Launch & Test
M3
Scale & Handoff
Client Voices

What Clients Say

"
MSH rebuilt our entire cold email infrastructure in week one. By month two, we went from 1.8% to 7.2% reply rates. They understand deliverability in a way most agencies simply don't.
A
Arjun Sharma
CRO, Nexus Cloud · B2B SaaS
"
The AI personalization is genuinely impressive — prospects kept responding thinking they'd been hand-researched. We booked 32 CFO meetings in 60 days. Nothing we'd managed in-house came close.
M
Marcus Chen
VP Sales, Vault Analytics · FinTech
"
We got a full outbound playbook, not just a campaign. The 3-month sprint gave us a system we now run ourselves. Best investment in pipeline generation we've made as a company.
S
Sarah O'Brien
Founder, Orbita Tech · IT Services
Live Client Results

Real Numbers.
Real Revenue.

Get Your Results →
✉Prism Digital38 meetings · 75 days+5.8% Reply Rate
◎Halcyon Labs$1.8M pipeline · 90 daysReply 1% → 7.2%
▲Crestline SaaS54 enterprise calls · 12 wks4× Reply Rate
◈Aurum Fintech29 CTO meetings · 45 days$920K Generated
⚙Elevate IT25+ inbound leads/mo£210K Revenue
✉Prism Digital38 meetings · 75 days+5.8% Reply Rate
◎Halcyon Labs$1.8M pipeline · 90 daysReply 1% → 7.2%
▲Crestline SaaS54 enterprise calls · 12 wks4× Reply Rate
◈Aurum Fintech29 CTO meetings · 45 days$920K Generated
⚙Elevate IT25+ inbound leads/mo£210K Revenue
Featured Case
FinTech · Full GTM Rebuild
Meridian Capital
Cold Email Infrastructure + ICP Rebuild

Started with 2% reply rate and zero pipeline. Emails landing in spam. Lead lists outdated and burning budget on the wrong ICPs. We rebuilt the full infrastructure from scratch — domains, warmup, targeting, copy — in under 90 days.

8.4%
Reply Rate
90
Days
$2.1M
Pipeline
6×
Reply Lift
"

They didn't just fix our emails — they rebuilt how we think about outbound entirely. Within 3 months we had more pipeline than the entire previous year.

JR
James R.
CRO · Meridian Capital · FinTech
Campaign Activity Feed
Week 1
8 warmed inboxes configured. SPF/DKIM/DMARC live.
Week 3
3,400 verified CFO/VP Finance leads built from hiring signals.
Week 4
Campaign live. First positive reply within 48 hours.
Month 2
34 qualified meetings. Reply rate hit 7.1%.
Month 3
$2.1M pipeline confirmed. 8.4% reply rate. Retainer extended.
SaaS · Cold Email90 days
Nexus Cloud
Cold Email + AI Personalization
Reply Rate0% → 6.2%
47
Meetings Booked
6.2%
Reply Rate
47 qualified meetings in 90 days. AI-personalized first lines referencing LinkedIn activity. Reply rate lifted from 0% to 6.2%.
Revenue Generated~$380K
Dev Tools · Omnichannel10 weeks
Stackify
LinkedIn + Cold Email Multi-Touch
Reply Rate Lift3× increase
60
Enterprise Calls
3×
Reply Lift
60 qualified enterprise engineering calls in 10 weeks. Coordinated LinkedIn + email motion targeting senior engineering leaders.
Revenue Generated$740K
Finance SaaS · Cold Email60 days
Vault Analytics
Cold Email → CFO / VP Finance
CFO Meetings32 in 60 days
32
CFO Meetings
60
Days
32 CFO and VP Finance meetings in 60 days. Previous agency booked zero in 2 months. AI outreach referencing hiring signals changed everything.
Revenue Generated$1.4M
$12M+
Pipeline Generated
2,400+
Sales Calls Booked
27+
B2B Clients Globally
8.4%
Peak Reply Rate
90
Days to First Results
Common Questions

Everything You Need to
Know Before We Talk

What exactly is a B2B GTM agency, and what does Metro Surge House do?+
A B2B GTM agency engineers the systems that get your product or service in front of the right buyers. Metro Surge House specializes in outbound GTM — building automated cold email infrastructure, LinkedIn multi-touch sequences, AI hyper-personalization engines, and signal-based ICP targeting systems for B2B tech and service-based companies globally. We don't just run campaigns; we build the entire outbound machine from the ground up.
How quickly will I see results from your outbound system?+
Infrastructure setup and warmup takes 2–3 weeks. Most clients receive their first qualified replies in Week 4, with consistent meetings booked by the end of Month 2. Our flagship 90-day sprint delivers a fully operational outbound engine — most clients see 20–60 qualified meetings in the first quarter.
Do you work with companies outside the US?+
Yes — Metro Surge House is a global B2B GTM agency. We work with tech and service companies across North America, Europe, the UK, APAC, and the Middle East. Our outbound infrastructure and targeting works across all major English-speaking and international markets.
What's the difference between you and a regular lead generation agency?+
Most lead gen agencies send generic cold emails from your main domain and deliver a spreadsheet of "leads." We engineer infrastructure — separate sending domains, warmup pools, SPF/DKIM/DMARC setup, AI personalization at scale, and multi-channel LinkedIn sequencing. We treat outbound as a technical system, not a volume game. The result: 3–8% reply rates vs the industry average of sub-1%.
What industries and company types do you work with?+
We specialize in B2B tech companies (SaaS, dev tools, AI, FinTech, data platforms) and B2B service businesses (consulting, IT services, agencies, professional services). Our sweet spot is companies with a defined ICP selling to other businesses — typically deal sizes of $10K+ ACV where outbound ROI is clearest. We have delivered results across 27+ companies in 8+ verticals globally.
Let's Build Together

Ready to Turn Outbound
Into Your Pipeline Machine?

Book a Free Discovery Call View Case Studies
Let's Talk

Ready to Build
Your Pipeline?

We're not in the business of taking retainers and hoping for the best. We're in the business of building systems that produce results — and we'll put money behind that belief.

✉
Email Us
rudra@metrosurgehouse.com
◎
Book Directly
cal.com/ptlrudra/rudraptl
▲
We Work With
B2B Tech · SaaS · Finance · B2B Services