Stackify builds application performance monitoring (APM) and log management tools for development teams. They had a strong product used by thousands of developers individually — but converting that into enterprise team-wide sales required reaching engineering managers and VP Engineering personas who are among the hardest to engage cold.
They had tried cold email previously with a 1.2% reply rate. The problem wasn't the product — it was that generic B2D messaging didn't work on enterprise buyers who care about team-wide ROI, not individual developer features.
Their outreach was written for individual developers — feature-heavy and technical. Enterprise buyers (VP Eng, CTO) care about cost savings, team adoption, and reducing incident response time. The messaging didn't speak their language.
Email was being used in isolation. LinkedIn was completely unused despite being the primary platform where engineering leaders engage with vendor content and make purchasing decisions.
We shifted the entire messaging framework from developer-centric to business-outcome-centric. For VP Engineering, we focused on three angles: reducing mean-time-to-resolution (MTTR), onboarding new engineers faster, and consolidating tooling spend. Each angle was validated through LinkedIn content engagement before ever sending an email.
We built a coordinated LinkedIn-first sequence: connect, engage with 2-3 posts over 5 days, then send a brief value-led DM. Only after LinkedIn engagement did we follow up with email — creating the impression of a warm outreach even though it was fully automated.
"We'd tried cold email before and written it off. MSH completely changed our view — the LinkedIn-first approach meant prospects already knew who we were when the email arrived. 60 qualified calls in 10 weeks was genuinely shocking."
— Head of Sales, StackifyBook a free 30-minute discovery call. We'll audit your current setup and outline exactly how we'd build your engine.