Orbita Tech is a Managed Service Provider (MSP) serving SMBs and mid-market companies across the UK. They provide IT support, cybersecurity, and cloud migration services. Like most MSPs, their entire growth had come from referrals — zero proactive outbound.
The founder reached out because referrals had plateaued and they needed a repeatable, scalable source of new business. They had a LinkedIn presence with 400 followers but zero strategy for converting it into leads.
Every client had come through word of mouth. While referrals are great quality, they're completely unpredictable — and had slowed to a trickle. There was no way to dial up growth on demand.
MSP decision-maker buyers (IT Managers, Operations Directors, SMB owners) are active on LinkedIn but Orbita had no content strategy, no connection outreach, and no DM sequences to convert their network into conversations.
For MSPs, LinkedIn is the highest-ROI outbound channel because buyers actively seek out service providers there and respond well to relationship-first approaches. Cold email for IT services tends to get high spam rates because of heavy competition.
We built a three-layer LinkedIn system: (1) connection campaigns targeting IT Managers and Operations Directors at 20–200 person companies without an in-house IT head (high MSP buying signal), (2) a content engagement sequence to build familiarity before pitching, (3) a value-led DM sequence that offered a free IT audit as the call-to-action — a relevant, low-commitment entry point.
"We got a full outbound playbook, not just a campaign. The LinkedIn system runs itself now — we get leads coming in every week from a channel we'd completely ignored. Best investment in pipeline generation we've ever made."
— Sarah O'Brien, Founder · Orbita TechBook a free 30-minute discovery call. We'll audit your current setup and outline exactly how we'd build your engine.